Ashbury house wall sign.png

A boutique hotel rooted in warmth, detail, and quiet luxury.

Ashbury House is a concept boutique hotel exploring a more intimate, design-led approach to hospitality. The goal was to create a brand that feels warm, refined, and immersive without relying on traditional luxury cues.

The identity focuses on rich materials, soft lighting, and restrained typography to build a cohesive visual world across both physical and digital touchpoints. From signage and keycards to in-room details and printed materials, every element was designed to feel intentional and quietly elevated.

A door with a gold handle and a white door hanger sign that reads 'Ashbury House - Please Let Me Be' in black text.

Self-initiated concept project. Select mockups were generated with AI to visualize the brand in context. All design and art direction are original.

Brand Identity
Art Direction
Print & Collateral

A card with the text 'INSERT KEY HERE' being inserted into a dark blue slot on a book titled 'Ashbury House'. Next to it is a white card with the text 'THE KEY IS YOURS'.
A marble reception desk with a black and gold sign that says 'Ashbury House,' a small vase with greenery, a guest check-in envelope, a notepad, and a pen.
A dark wooden table with a black and beige pamphlet titled 'The Key Is Yours' from Ashbury House, a potted green plant in a dark vase, a lamp, and a beige sofa in a cozy, dimly lit room.
A bathroom tray with a black soap dispenser, a glass, a folded white towel embroidered with 'Ashbury House', and a thank you note. A black decorative vase with greenery is in the background.
Night-time city billboard with a quote that reads 'A place to arrive, not just stay' and 'Ashbury House' at the bottom, lit by four spotlights.