A group of friends celebrating with pizza, drinks, and snacks on a coffee table in a cozy living room, with a cardboard pizza box labeled 'Converge' in the foreground.

A modern take on the neighborhood pizza spot.

Cornicione is a concept pizza brand focused on creating a laid-back, social experience around food. The goal was to build an identity that feels familiar but elevated. Something that works just as well for takeout nights, small gatherings, and casual dining.

The visual direction leans into bold typography, simple packaging, and a mix of lifestyle and product-focused imagery. From pizza boxes and menus to in-store graphics and brand applications, the system was designed to feel cohesive, recognizable, and easy to expand.

A wine glass filled with an orange-colored drink containing ice cubes.

Self-initiated concept project. Select mockups were generated with AI to visualize the brand in context. All design and art direction are original.

Brand Identity
Art Direction
Print Design
Packaging

Two closed cardboard pizza boxes stacked, with the top box labeled "CORNICIONE" in blue text.
Close-up of a wooden table with a white napkin and blue circular coasters all bearing the 'CORUCIQUE' logo in blue text.
Close-up of a pepperoni pizza with melted cheese and sliced pepperoni on top.
Two white menus with blue text, one tilted overlapping the other, on a blue background. One menu lists pizza options and prices, the other lists cocktail drinks and prices.
Part of a menu with drinks and a cocktail on a wooden table.