Luma Barrier Restore Cream products, including a large bottle, a smaller bottle, and two boxes, all in pastel purple with white text.

A skincare brand built around simplicity and everyday care.

Luma is a concept skincare brand focused on creating a simple, approachable daily routine. The goal was to design an identity that feels clean, modern, and accessible without losing warmth.

The visual system uses soft color, minimal typography, and smooth forms to create a cohesive and calming brand. From packaging to digital layouts and campaign imagery, every element was designed to feel consistent, clear, and easy to use.

Two happy women smiling and holding a blue Luma nasal spray bottle.

Self-initiated concept project. Select mockups were generated with AI to visualize the brand in context. All design and art direction are original.

Brand Identity
Art Direction
Packaging
Web Design

Hand holding a purple bottle labeled 'Luma Barrier Restore Cream' against a blue background.
Blueprint of a skincare product packaging box with sections labeled Luma, Peptides, Centella, Ceramides, and ingredients list, including a bottle illustration.
A smiling older woman with short blonde hair and a young girl with long brown hair hugging each other against a blue sky.
Close-up of smiling elderly African American woman applying sunscreen to her face against a blue sky background.
Web page for Luma's Barrier Restore Cream, with product image, description, ratings, and purchase options.
A woman smiling outdoors with the sky in the background, applying sunscreen to her face.
Close-up of an elderly woman with a big smile, applying white cream or lotion to her nose with her finger.